Heart of the Country

The home of home fragrance

Heart of the Country was founded by husband and wife Lesley and Simon Stubbs in 1989 who initially imported printed doormats.  In 1991 Heart of the Country picked up a line of scented sachets made by a small company in South Carolina called Greenleaf.  Over twenty years later Heart of the Country is now operated by Lesley and Simon’s sons Ben and Toby and Greenleaf is one of the biggest names in home fragrance both in the U.S. and U.K.. Heart of the Country also exclusively distribute Greenleaf’s sister brands The Bridgewater Candle Company, Willowbrook Fresh Scents and Votivo.

Located in the heart of rural Staffordshire on a converted farm, Heart of the Country distribute world leading fragrance brands with a friendly professional service.  To all our loyal customers over the years of which there are many, Thank you.

Latest Posts

Stay up to date on new releases, new products and trends from Heart of the Country

Ocean Life in sand 21 Oct

How to sell more Scented Sachets

At Heart of the Country Ltd, we are always looking for new ways to help our retailers sell morescented sachets. This is why we have commissioned a survey to identify the techniques used by our most successful outlets to increase sachet sales. Talking directly to the customers about what a scented sachet actually is and ...

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Free Burning Samples


We’ve realised there is nothing quite like allowing your customers ...

Visit us at Autumn Fair


Visit our stand F10 in Hall 5 at Autumn Fair, ...

NEW Greenleaf Baby Sachets


The Greenleaf Baby Collection is a range of scented sachets ...

Reasons to work with Heart of the Country LTD


Set in the Staffordshire countryside, Heart of the Country LTD ...