Heart of the Country

The home of home fragrance

Heart of the Country was founded by husband and wife Lesley and Simon Stubbs in 1989 who initially imported printed doormats.  In 1991 Heart of the Country picked up a line of scented sachets made by a small company in South Carolina called Greenleaf.  Over twenty years later Heart of the Country is now operated by Lesley and Simon’s sons Ben and Toby and Greenleaf is one of the biggest names in home fragrance both in the U.S. and U.K.. Heart of the Country also exclusively distribute Greenleaf’s sister brands The Bridgewater Candle Company, Willowbrook Fresh Scents and Votivo.

Located in the heart of rural Staffordshire on a converted farm, Heart of the Country distribute world leading fragrance brands with a friendly professional service.  To all our loyal customers over the years of which there are many, Thank you.

Latest Posts

Stay up to date on new releases, new products and trends from Heart of the Country

mmf-george-family-550x550 24 Mar

Introducing Mr & Mrs Fragrance

Heart of the Country will be launching Mr & Mrs Fragrance at Pulse Stand J70, where the UK public will meet George, Mr & Mrs Fragrance’s iconic electronic diffuser.  A friendly shape with open arms releasing a world of fragrances thanks to the scented Mr & Mrs capsules.  George is available in soft touch, chrome ...

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Votivo at Pulse, London


Since its inception in 1994, Votivo has built a worldwide ...

March Madness!


Throughout March you can get 10% off selected Greenleaf slim ...

What is a Scented Sachet?


People who discover a scented sachet for the first time ...

Our Amazing A-Frame!


This year we’ve seen many retailers try our scented sachets ...